Choosing the right PropTech products with ICG

In March 2019 fifteen high profile PropTech service suppliers came together to discuss a challenge facing their industry.

The number of solutions and services on the market had vastly increased, but this was making it harder, not easier, for estate agents to decide where to invest their budget.

Unsure of which products to purchase and afraid of making costly mistakes, agents were holding back from purchasing the digital solutions they needed. This meant they risked losing out to competitors who were already embracing new technology.

A new group is born

The leading PropTech suppliers who met in 2019 were keen to address the issue, so the Innovation Collaboration Group (ICG) was born. Since that meeting, the group’s size has almost doubled, with many more exciting PropTech solution providers adding their names to the roll call.

ICG’s mission is to demystify PropTech and collaborate to create groundbreaking, integrated products. Members offer their services as part of an exclusive virtual marketplace, where estate agents can browse and buy with complete confidence. 

ICG members offer an astonishingly wide selection of products and services. Sales-focused agents can purchase cloud-based software to speed up the sales progression and increase productivity.  Lettings agents can access information on every rented property in their chosen area, together with the names of agents associated with those properties.  Standard procedures such as referencing or conveyancing can be hastened to help clients move faster, and new leads can be canvassed automatically. This is just a brief snapshot of the products and services available to property professionals. In fact, there’s a solution for almost every aspect of an estate agent’s business.

Pick your product pack

All the products and services that appear on the ICG website are provided by trusted companies with a proven track record of excellence. To make it easier for agents to find what they are looking for, products and services are divided into seven different topics or ‘product packs’.

Its Proptech made easy: estate agents looking for suppliers of a specific product or service can go straight to the relevant page. Topics include lead generation, digital marketing, recruitment, additional revenue streams and the customer experience. 

If you’re planning to transform your business with a range of PropTech products and PropServices, you could get inspiration for your next business strategy from our ‘Strategy’ pack. Alternatively, find out how to streamline your workflow and cut admin time by browsing suppliers linked to our ‘Internal Efficiencies’ page.  

ICG is not just a group of suppliers. We’re here to help you understand the full potential of PropTech and PropServices through industry events, webinars and training sessions. As a passionate collective of advocates, ICG members are eager to advise, guide and inform to help you make the right decision for your business. So why not start the conversation today?‍

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