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In a fast-moving, competitive marketplace, these concerns can sometimes overtake the business of buying, selling or letting property. As a group, ICG aims to simplify and demystify digital marketing for real estate companies, with a suite of marketing tools designed to engage your customers, win new leads and encourage brand loyalty.
While every agent would benefit from having a dedicated in-house marketing team, it’s a luxury few can afford. Fortunately, that is exactly what today’s exciting digital marketing tools and services offer, but at a fraction of the cost. From online valuation tools to live chat, from search engine optimisation to email marketing campaigns, and from social ads to leaflet drops, digital marketing helps you stay ahead of your competitors.
Digital solutions also give you access to national, regional and local data streams, with up-to-date information that you can use on your website, in targeted advertising campaigns or as a valuable resource for your staff.
Buyers, sellers and investors want to make decisions based on the latest local stats and market predictions. Publishing information on the best local schools, new transport initiatives or sold prices within one specific postcode area is an effective way to engage customers and create trust in your brand.
There are literally hundreds of digital marketing products for estate agents and that’s where the ICG Group comes in. As a consortium of leading PropTech and PropService suppliers, ICG is on a mission to provide estate agents with smart, streamlined digital solutions and services, designed to meet all their business needs. When you work with ICG, you can select products from the UK’s top software suppliers, brought together in one virtual space. You’ll also stay ahead of the competition with industry events and training, plus news of software upgrades and promising new developments.
If you would like to find out how ICG has helped other estate agents, why not browse our case studies? Alternatively, you can explore our product pages for more information.
The UK’s number one prospecting tool, Spectre and leading property market analysts, Dataloft, work together on a number of shared clients.
3 ICG members (Starberry, Yomdel and Reapit) delivered a world class solution for Andrews Estate Agents website, combining beautiful design, exceptional user experience and the application of high tech conversion tools. The result is greater lead generation and deal flow, higher brand advocacy, and crucially revenue growth.
