The UK’s leading PropTech solutions and services for estate agents, all in one place

The Innovation Collaboration Group (ICG) brings together best-in-class suppliers to fast track the future of estate agency

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Powerful Collaborations

Discover how ICG has helped estate agents achieve their goals
LEad GenStrategyDigital MArketingCustomer ExperienceSoftware & AutomationOutsourcingPeopleInternal EfficienciesAdditional Revenue Streams

Daniel Hopkins from H&M Properties and Dataloft Inform

When Daniel Hopkins of Cardiff estate agents H&M Property discovered Dataloft Inform, he found he could quickly find all the insight on the property market that he required, as well as having a range of well-designed outputs to use in his property valuation reports.

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LEad GenStrategyDigital MArketingCustomer ExperienceSoftware & AutomationOutsourcingPeopleInternal EfficienciesAdditional Revenue Streams

New Fleet Office & Logo for Warren Powell Richards

Helping our long-standing customer Warren Powell Richards, achieve total brand consistency for all of their signage requirements as part of a network rebrand.

LEad GenStrategyDigital MArketingCustomer ExperienceSoftware & AutomationOutsourcingPeopleInternal EfficienciesAdditional Revenue Streams

Viewber + Sprift = win/win for estate agents

Sprift reports are now available on every Viewber viewing, helping agents get even better informed Viewbers to fill gaps currently NOT being monetised because they’re too busy.

Adding value through collaboration

Working with ICG members, Andrews gained 500 new leads in six months.
Additional Revenue Streams
LEad GenStrategyDigital MArketingCustomer ExperiencePeopleInternal EfficienciesAdditional Revenue Streams

Daniel Hopkins from H&M Properties and Dataloft Inform

When Daniel Hopkins of Cardiff estate agents H&M Property discovered Dataloft Inform, he found he could quickly find all the insight on the property market that he required, as well as having a range of well-designed outputs to use in his property valuation reports.

Agency Mentors

Using AI to recruit the best team

Duncan Yeardley worked with ICG to recruit top quality staff, using AI and social media networks.
Additional Revenue Streams
LEad GenStrategyDigital MArketingCustomer ExperiencePeopleInternal EfficienciesAdditional Revenue Streams

Acaboom and MRI Sales & Lettings integration – ‘the missing piece of the puzzle’

Acaboom, the industry’s leading market appraisal solution, has integrated with the MRI Sales & Lettings CRM application, forming a powerful partnership from which mutual clients are already reaping the benefits.

ABOUT ICG

A dynamic hub

ICG is a dynamic hub made up of the very best suppliers in the industry, working together to create powerful PropTech and PropService solutions for estate agents. We guide agents towards the best products, helping them thrive in this fast-moving marketplace.

Iain White
Founder of ICG
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What’s the next step for your business?

From groundbreaking lead generation tools to marketing and recruitment, ICG has acclaimed solutions and services to supercharge your business performance.

Lead Gen

Focus on running your business while we canvas new leads and deal with enquiries, all under your brand name.

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Business Strategy

Writing a new business strategy? We pull together the tools and services you need to take your business forward.

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Digital Marketing

Create marketing emails with a few clicks, improve your website’s ranking and enhance content with engaging blogs, vlogs and infographics.

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Customer Experience

Give your clients a seamless experience at every step of their sales or lettings journey, using our groundbreaking solutions and services.

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People

Find the ideal people to move your business forward with help from our property recruitment experts and innovative hiring platforms.

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Additional Revenue Streams

Increase your earning power, not your workload. ICG helps you optimise existing revenue streams and find exciting new sources of income.

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Software & Automation

Automation streamlines your workflow and speeds up lengthy processes such as credit checks and referencing. You can zip through time-consuming jobs, confident that you’ll get fast, accurate, and cost-effective results.

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Outsourcing

There are times when you need to look outside your agency to access the expertise you require. Discover how to harness that specialist help with outsourcing.

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A one stop shop
With the UK’s leading PropTech and PropService suppliers all in one place, it’s easier to find the right solution for your business.
Clever collaborations
ICG members are ready and willing to collaborate together on your behalf, creating bespoke solutions that really work for you.
A valuable relationship
We’re in it for the long haul. That means we’ll keep you updated on all the latest software upgrades and new developments.
Proven tech solutions
All ICG members have been chosen for their proven track record, developing innovative products and services for estate agents.
First to hear
ICG is a collective of the industry’s brightest and best, so you could be first to hear of new product breakthroughs.
One-to-one help
Benefit from free industry events, one-to-one help from PropTech specialists plus new training opportunities for you and your staff.

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A one stop shop
Clever collaborations
A valuable relationship
Proven tech solutions
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Insights

Latest News

Sign up to get the latest exciting news on PropTech and services for estate agents in the UK.
Productivity
•
May 1, 2025
Landmark residential property trends report Q1 ‘25 – April 2025

The first quarter of 2025 showed underlying signs of market resilience and a stable transaction pipeline following the surge in completions ahead of the Stamp Duty Land Tax (SDLT) reversal deadline in England and Wales.

Productivity
•
Mar 17, 2025
32% of instructions take over a month to convert after the market appraisal

Did you know that 32% of instructions take over a month to convert after the market appraisal? That’s a long time to wait—and even longer to lose potential clients if you’re not tracking engagement effectively.

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