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Rightmove still has a role to play, but it is no longer the whole answer. Many estate agents are finding that the real battle is not online, it is on the homeowner’s sofa, where fees are challenged, value is questioned, and instructions are won or lost long before a property ever hits a portal.
This ICG webinar looks at the changing dynamic of portals, the growing alternatives around them, and how modern technology and AI can support estate agents where it really matters. Winning more valuation appointments, clearly communicating your value proposition, and converting instructions into completed sales with less friction.
We will explore how portals are brilliant at grabbing attention, yet limited when it comes to differentiation, fee defence, and follow up. More importantly, we will look at how smart use of technology and AI can help agents become more productive, avoid missed opportunities, improve consistency, and ultimately sell more homes, not by replacing people, but by supporting them.
This session is practical, grounded, and designed for estate agents who want to work smarter in 2026, not chase the next shiny object.
If you cannot make the live session, still register. A link to the full video recording will be sent to all registrants after the webinar.
*Please note: by registering to our webinars, you agree to receive email communication from ICG, related to the current event as well as future events and ICG-related announcements
