Digital Marketing for your estate agency: how to boost your ROI without really trying
This month we take a no-holds-barred approach to digital marketing. On Tuesday, 25th May at 1 pm our panel – drawn from the UK’s leading PropTech suppliers and estate agents – will come together to answer your questions and share their expert views.
We’ll discuss the how’s and why’s of digital marketing and the best channels for estate agents to use. We’ll also shine a light on some ingenious, hassle-free marketing tactics that could revolutionise the way you do business.
Our fantastic, ICG-approved panellists meet up regularly on the last Tuesday of every month, so mark off those dates in your diary. And remember, our webinars are now an on-demand feature, so you need to register to take part. Either join us on the day or watch the recording in your browser when it’s convenient.
Christopher Watkin has helped hundreds of letting agents over the last 6 years attract landlords to their lettings agency by making them appear to be the most knowledgeable, most competent letting agent in their town.
Andrew Overman, has been helping the people of Breckland move for 27 years and is now partner at Location Location (East). A former winner of the Sunday Times UK Estate Agency Branch Manager of the Year Award, the father-of-two consistently strives to be an exceptional agent, for his clients and the community.
Founder and Managing Director of Mackay Property Agents, Adam is passionate about marketing and keeping up-to-date with the recent trends and marketing techniques that really work. He’s forever seeking ways to build and grow relationships within the community, which is why he started the Sawbridgeworth Property Blog and the Facebook groups LoveSawbridgeworth and LoveBishopsStortford.
Suzanna has worked in the property industry for over 12 years and has enjoyed working closely with some of the best and most innovative agents in the UK. With an experienced background in email marketing, CRM and business processes, she is today heading up sales at Acaboom, the communication tool that is having such a dramatic effect on many agents' market appraisal conversion rates.
Rory is a marketer with many years spent in top advertising agencies and marketing positions. Rory uses his experience to promote Dataloft and advise estate agency clients on getting the most from their products. He is particularly involved in Dataloft’s online subscription platform, Inform, providing cutting edge residential property analysis for estate agents, developers, and Build to Rent sector specialists
Around the PropTech scene before it was even called that, legend in his own lifetime and especially at Greggs. Simon is about as well developed an understanding of the various suppliers in the industry as anyone around and leveraging that knowledge to give estate agents the ideal partners for their businesses, nice to have in a good market, vital in one like this.
Managing Director of Estate Agents’ sales progression platform, mio, Emma has worked in the residential property sector since 2008. Prior to her current role, Emma was Chief Commercial Officer of mio’s parent company, tmgroup. Emma prefers to be described as a Business Developer, having been deployed largely in sales and marketing roles since she began her career in Financial Services well over 20 years ago. Emma is also Founder and Chair of Women in Residential Property which aims to improve collaboration across the residential property sector
Brad is a founding member of the UK IETF, a member of the IEEE and numerous Open Source projects. He has consulted to many high street and FTSE companies including most of the blue chip banks operating in the UK. He started SMS Speedway, the world's first commercial text messaging company, as a research project for mobile phone based business communication "to prove that it could be done". Mobile phones now dominate the client communication sector and Brad remains focussed on driving better business communications on mobile devices.
Gary is responsible for over 2000 individual clients ranging from Estate Agents to Developers to Finance houses. He initially demonstrate the Sprift functionality, how it can be used to help their business and how it has already helped other client He takes care of day to day issues and makes sure that training and all support functions are as they need it to be. Having been an Estate Agent, he is passionate about being the 'Authority' in respect of property data and helping my clients to win more business and take care of their current business, using Sprift to best effect.
Ben Sellers is the co-founder and CEO of Starberry. Passionate about sales and all things creative and tech-driven, Ben, along with his brother Rus, has helped lead innovation in the digital marketing space since 1994 and created Starberry in 2001. A decentralised digital agency with a core focus on designing and developing award-winning web platforms and delivering lead generating digital marketing strategies for the property sector with a clear return on investment.
Gordon is the VP Commercial for CCT Technology, a global leader in Marketing using Artificial Intelligence. Gordon has amassed over 15 years’ experience in marketing and consultancy, primarily in the property and automotive sectors. He works closely with clients to help them develop and refine their social media strategies and create campaigns that deliver real value and improved results.
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