Downturn in 2021? Our experts’ guide to a tough year ahead

According to webinar host Christopher Watkin, next is likely to be “a very different kettle of fish” from 2020.

In this short video he questions ICG’s best-in-class suppliers on how estate agents can face the anticipated downturn.Watch the video now.

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Consultant Iain White acknowledges that the market has begun to track downwards and advises agents to plan now for the difficult times ahead.  Jamie Cooke from Iamsold takes a more optimistic view, pointing out that finance will still be available.‍

Communicate

When the market gets tough, people seek expert opinion, according to Rory Black from Dataloft.  He adds that good content is essential if you want to position yourself as the go-to local expert. Iain White agrees that “The value of your expertise goes up if the market gets tough.”

Ed Mead of Viewber - formerly a leading London estate agent - says it will be important to manage clients’ expectations.  He advises reminding them that while you might sell for less in a downturn, you’ll buy for less.

Automate

“Automate and streamline as much as you can,” says Kristjan Byfield of The Depositary.  He suggests that agents should consider using outsourced services that can be dialled up or down according to need.  He’s confident that agents with a strong track record will survive the next couple of years: “Don’t be afraid, be excited if you’re good at what you do.”

Watch the video for the full discussion on how our experts’ guide to a tough year ahead. Sign up for your FREE estate agent membership today.